Introduction & History

Maths-Whizz, an EdTech company, specializes in online math tutoring through a platform that employs adaptive learning. This platform tailors the content and pace of learning to maximize each child's outcomes. The company was founded in 2004 by CEO Richard Marett and has a team of over 20 employees. Maths-Whizz operates in 8 countries and has tutored over 1 million pupils globally.

Current Business Model

Maths-Whizz's primary funding comes from schools and national governments. In the UK, revenue is sourced from Multi-Academy Trusts and individual schools, while in other countries, it comes from central governments and schools. Schools typically pay £30-£40 per annum per pupil. The platform has proven to be as effective as human tutors but at just 1% of the cost, achieving a 50% improvement in learning outcomes when used for 45-60 minutes weekly.

Education Problem and Maths-Whizz's Solution

Maths-Whizz addresses the challenge of diverse learning needs in classrooms. A typical classroom has a "Knowledge Range" of 4-5 years, making it difficult for teachers to meet each student's needs. Maths-Whizz's adaptive tutoring takes each child on a personalized learning journey, proven to close learning gaps and improve confidence and outcomes. The virtual tutor identifies weaknesses and provides focused attention, ensuring a more rounded learning profile.

Proven Efficacy and Case Studies

Maths-Whizz has been validated by various internal and external studies. For instance, the Education Endowment Foundation (EEF) has selected Maths-Whizz for a study to evaluate its impact. Additionally, the Imlango initiative in Kenya demonstrated a near tripling of learning progress rates compared to baseline data.

Commercial Sponsorship Opportunities

Maths-Whizz seeks corporate partnerships to scale its impact globally. Corporate sponsors can benefit from direct marketing to parents, teachers, and school leaders, leveraging broader PR, and demonstrating corporate social responsibility (CSR). Parents receive weekly progress reports with high engagement rates, providing sponsors with a direct communication channel.

Benefits for Corporate Sponsors

Sponsoring Maths-Whizz can enhance brand image and reputation by associating with an innovative educational initiative. It supports sustainability and social impact goals, aligning with global educational targets like the United Nations Sustainable Development Goals (SDGs). The initiative also offers marketing and customer relationship benefits, appealing to socially responsible consumers.

Conclusion

Maths-Whizz aims to democratize individualized tuition, making quality education accessible at a fraction of the cost of traditional tutoring. With proven efficacy and a scalable model, corporate partnerships can play a crucial role in expanding Maths-Whizz's reach and impact.

Assisting Maths-Whizz in Changing Their Business Model

As part of my involvement with Maths-Whizz, I am helping the company transition its business model to incorporate more commercial partnerships. This change aims to enhance financial sustainability and expand the reach of Maths-Whizz's innovative tutoring solutions. By securing corporate sponsors, Maths-Whizz can lower financial barriers for schools, allowing more children to benefit from personalized learning experiences and closing educational gaps on a larger scale.